TOMMY HILFIGER｜Announces the 8th Edition of Limited Edition Bags to Support BHI

TOMMY HILFIGER

2014 BHI Campaign Ambassador: Naomi Watts

Limited Edition Bag for BHI Support: The 8th Release

Tommy Hilfiger announces its continued support for Breast Health International (BHI), an international non-profit organization dedicated to advancing breast cancer research and treatment. This year, actress Naomi Watts serves as the ambassador, with a limited edition bag launching on Wednesday, October 1st.

Text by Yuzu Kuromiya

The BHI Limited Edition Bag: Exceptional Design and Functionality

For the past eight years, Tommy Hilfiger has designed limited edition bags, donating the proceeds to the "Fund for Living" program.
The campaign has previously garnered attention with its star-studded lineup, including Charlotte Gainsbourg modeling for photos shot by Drew Barrymore, and supermodels Naomi Campbell and Claudia Schiffer appearing together.

Actress Naomi Watts has been appointed as the ambassador for 2014. The visuals, captured by Patrick Demarchelier, feature Naomi Watts posing with the limited edition bag in an intimate, at-home setting.

The 2014 BHI limited edition bag is an elegant piece in navy blue with striking camel accents. Crafted from Italian embossed leather, it exudes Tommy Hilfiger's signature American classic flair. It boasts a detachable strap and an asymmetrical outer pocket for enhanced functionality. Adding a touch of flair are the tassel keychains in the brand's signature red, white, and blue.

In Japan, sales will commence on Wednesday, October 1st, at the Omotesando store and on tommy.com. Notably, $100 USD from the sale price of each BHI bag will be donated to the "Fund for Living" program, which supports women battling breast cancer and their families by assisting with costs not covered by insurance, among other treatments.

Photography by Patrick Demarchelier

Tommy Hilfiger commented, "For the past eight years, our brand has created limited edition bags to raise awareness, funds, and improve the lives of women around the world affected by breast cancer. I have known Naomi Watts for a long time, and she is the perfect ambassador for this project."

Naomi Watts, who expressed her honor in participating in this campaign, stated, "I want to emphasize the importance of early detection of breast cancer. As someone with two young children, I understand how busy life can be, but screenings only take a few minutes."

BHI Limited Edition Bag
Release Date | Wednesday, October 1st
Retailers | Tommy Hilfiger Omotesando, tommy.com
Price | ¥37,000 (excluding tax)

Tommy Hilfiger Japan
0120-266-416