Global lifestyle brand TOMMY HILFIGER, originating in America, held a reception party on Thursday, April 27, 2023, for the renewal and reopening of its Omotesando store in Tokyo.

The reception party, held the day before the renewal opening, saw a gathering of celebrities leading the fashion and music scenes, including Sano Reo, who was dressed in items from the 'TOMMY HILFIGER X ANDY WARHOL' collection exclusively available at the Omotesando store, alongside Anna Ishii, Rina Ota, Yui Ohashi, KEIJU, Anna Suda, Tenshin Nasukawa, Maki Nishiyama, Shingo Fujimori, and Yurino (in Japanese syllabary order, titles omitted). They grandly celebrated the new beginning of the Omotesando store.

To mark its renewal, the TOMMY HILFIGER Omotesando store, located at the intersection of Omotesando and Meiji Dori, two of Tokyo's busiest streets, took over the entire staircase area of Tokyu Plaza. A guerrilla fashion show transformed the stairs into a runway.

Amidst powerful music, seven models suddenly appeared, showcasing styles from the brand's premium line, 'Tommy Hilfiger Collection,' its staple 'Essentials,' the 'Tommy Collection' from Tommy Jeans, and the 'TOMMY HILFIGER X ANDY WARHOL' collection, released exclusively for Omotesando.

Many people at the intersection were seen capturing the moment with their smartphones, indicating it was an impactful event.

In addition to the brand campaign 'CLASSICS REBORN,' featuring KEIJU, Rina Ota, and Shuntaro Yanagi who attended the event, future plans include the rollout of inspiring items and exciting, unique events. The Omotesando store is the premier destination in Asia to experience the world of TOMMY HILFIGER. We encourage you to visit.

TOMMY HILFIGER Omotesando
Location | Tokyu Plaza Omotesando Harajuku 1F
4-30-3 Jingumae, Shibuya-ku, Tokyo
Tel | 03-6365-1985
Business Hours | 11:00 AM - 9:00 PM