TOMMY HILFIGER | Birth of the "Lazy Days" Capsule Collection

Skin comes alive! Featuring unique, functional materials.

Introducing the "Lazy Days" capsule collection

From Tommy Hilfiger, the quintessential American preppy brand, comes "Lazy Days," a capsule collection of unique cashmere separates. Perfect as a gift for someone special, this collection will be available exclusively at the Omotesando store from late November.

Text by KUROMIYA Yuzu

Capturing the essence of a leisurely Sunday

Inspired by the relaxed atmosphere of a lazy Sunday, "Lazy Days" is a limited-edition womenswear collection. Crafted from premium materials, it offers a diverse range of items, from knits to pants, designed for effortless wear.

Beyond design, the materials themselves are noteworthy. Each piece uses a yarn blended with cashmere and environmentally friendly Tencel™ Lyocell/SeaCell™. This blend is said to impart a unique quality that revitalizes the skin upon contact. Developed in collaboration with "Cashmere World Holding AG," this fabric merges the luxurious comfort of cashmere with a functional material derived from algae, known for its skin-calming properties. Algae are rich in antioxidants, which can promote cell regeneration, reduce inflammation, and replenish minerals in the skin.

For the "Lazy Days" campaign, Cora from "The Hilfigers"—a diverse family familiar from Tommy Hilfiger's visual advertising—is featured. She is pictured in soft, diffused light, embodying a relaxed mood while wearing premium quality pieces from the collection, including a boyfriend-style cardigan, long pants, a T-shirt, and shorts.

Functional materials with unique properties are gaining significant attention in the fashion scene. We invite you to experience this delightful collection firsthand, where you can relax on your day off while also benefiting your skin.

Tommy Hilfiger Japan
0120-266-416
www.tommy.com