TOMMY HILFIGER│Launches Charity Handbag to Support Breast Cancer Patients

TOMMY HILFIGER│Tommy Hilfiger

Campaign Supporters: Charlotte Gainsbourg and Drew Barrymore

Launching a Charity Handbag to Support Breast Cancer Patients

Tommy Hilfiger will launch a limited edition charity bag on October 1st (Monday) to support Breast Health International (BHI), an international non-profit organization dedicated to advancing breast cancer research and treatment. The accompanying campaign, featuring actress and singer Charlotte Gainsbourg as the model and Drew Barrymore as the photographer, is also set to generate buzz.

Text by YANAKA Tomomi

A Bag Inspired by American Classics, Designed for Ultimate Usability!

This marks the sixth year for Tommy Hilfiger's charity bag in support of BHI, a tradition that has become a staple. This year's offering is a navy leather tote bag, accented with red handles and white details, inspired by Tommy Hilfiger's signature traditional "American Classic" aesthetic.

This bag, which also aligns with the Fall/Winter collection, boasts exceptional usability alongside its design, featuring a central divider pocket, a mobile phone pocket, and rose gold magnetic closures. Of the ¥30,450 sales price, $100 USD will be donated to the "Fund for Living" program, which supports breast cancer patients and their families through initiatives like financial assistance for non-insured treatments.

This charity campaign is renowned for attracting a diverse range of celebrities, including Renée Zellweger and former French First Lady Carla Bruni. This year, the campaign features Charlotte Gainsbourg, the French actress and singer also known as Jane Birkin's daughter, as the model. Adding to the star power, Hollywood actress, screenwriter, and producer Drew Barrymore takes on the role of photographer, creating a truly stellar lineup.

This traditional, versatile bag is a must-see, complemented by campaign visuals that highlight the soft lighting and Gainsbourg's expressive gaze. It will be available at select stores, including the Omotesando and Shinsaibashi branches in Japan. Be sure to check it out alongside the campaign.

Tommy Hilfiger Japan
Tel.0120-266-416 www.tommy.com