DIESEL BLACK GOLD | Global Concept Store Opens in London

DIESEL BLACK GOLD

First Global Concept Store Opens in London

Diesel Black Gold's first global concept store has opened on Conduit Street in London. This new boutique offers a full immersion into the brand's luxurious and edgy world.

Text by Yuzu Kuromiya

Sienna Miller Among Guests at Opening Event

Spanning approximately 200 square meters, this exclusive boutique was designed by architects Pierre Boccara and Jean-Christophe Poggioli. The space is said to express the essential beauty of Diesel Black Gold.

Inside, intricate parquet-style concrete flooring is complemented by studded leather sofas. Details like leather wall panels embossed with tire-track patterns enhance the industrial ambiance, allowing the essence of the collection to shine.

An opening event was held on Saturday, June 14th. Attendees included OTB President Renzo Rosso, the brand's Creative Director Andreas Melbostad, actress Sienna Miller, and actor Luke Evans.

Regarding the store, Andreas Melbostad commented, "This is a space that encapsulates the brand's new, unified vision, allowing us to showcase the full range of our men's and women's collections, as well as accessories."

Diesel Black Gold
21 Conduit St, W1 London

Diesel Japan