WEEKEND MaxMara | Japan's First Flagship Shop Opens

WEEKEND MaxMara | The First Flagship Store in Japan

Japan's First Flagship Store Opens in Ginza

WEEKEND MaxMara has opened its first flagship store in Japan, located in Ginza, Tokyo. Following Bologna, Italy, Saint-Germain-des-Prés in Paris, and Notting Hill in London, this marks the fourth freestanding store worldwide.

Text by Yuzu Kuromiya

Ayame Goriki Appears at the Opening Ceremony

Launched in 1984 as a lifestyle collection, WEEKEND MaxMara offers colorful and feminine pieces with a concept of luxurious, real-to-wear clothing, encouraging diverse styling.

The design of the newly opened Ginza store is inspired by the room of an Italian girl living in Tokyo. The two-story interior artfully combines contemporary Italian design with vintage furniture, and decorative plates and lampshade objects adorn the walls.

The space blends Italian cement flooring materials like 'cimenti' and walnut wood with illustrated tiles, creating a modern ambiance with a soothing, natural color palette.

Prior to this grand opening, a party celebrating the first Japanese flagship store was held on Friday, June 6th. Celebrities such as Noriko Maeda and Rio Matsumoto graced the event, adding to its splendor. Additionally, actress Ayame Goriki attended the opening ceremony held on a separate day.

WEEKEND MaxMara Ginza
Opening Hours | 11:30 AM - 8:00 PM
4-2-2 Ginza, Chuo-ku, Tokyo, Dai 1 Yayoi Building 1F & 2F
Tel. 03-5159-6645
Irregular Holidays