BEAMS | "BEAMS Planets" lifestyle store opens at Shinjuku Station

BEAMS

A pop-up shop reflecting the "urban zeitgeist" like a magazine has opened at Lumine Est Shinjuku B1F.

The select shop "BEAMS Planets" arrives at Shinjuku Station.

BEAMS' highly anticipated new shop is open for a limited time until Sunday, November 10th, located within Shinjuku Station (Lumine Est Shinjuku B1F).――The select shop "BEAMS Planets" brings together bags, fashion accessories, interior goods, books, music, and more, all curated from BEAMS' various labels under the direction of Akira Taneichi, Director of B印YOSHIDA, who serves as its editor-in-chief. It also features items from "B印YOSHIDA," including apparel and accessories.

Text by Makoto KAJII (OPENERS)

A Limited-Time Shop to See BEAMS' Current Best at a Glance

The featured labels include B印 YOSHIDA, bpr BEAMS, BEAMS T, Tokyo Cultuart by BEAMS, BEAMS RECORDS, and more. BEAMS Planets is a new style of shop that delivers timely news on the products and experiences BEAMS currently selects.

Director Taneichi commented, "I believe we've created a kiosk filled with unprecedented appeal, editing together a diverse range of products and experiences. Please visit us at least once."

This is a kiosk where one can casually stop by, with carefully selected general products—bags, accessories, interior goods, books, music, and more—from BEAMS' numerous labels, presented alongside the stories that surround them, aiming to update the daily lives of passersby.

BEAMS Planets
Dates: Ongoing until Sunday, November 10, 2013
Location: Lumine Est Shinjuku B1F, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo (next to the JR ticket machines)
Hours: 11:00 AM - 10:00 PM (weekdays), 10:30 AM - 10:00 PM (weekends and holidays). Irregular holidays.
http://www.beams.co.jp/