FENDI: Charity Auction Featuring Iconic Women

FENDI

Gwyneth Paltrow, Cara Delevingne, and 8 Other Iconic Women Unite

Fendi and Iconic Women Host Charity Auction

To celebrate the opening of its new flagship store on London's New Bond Street, Fendi has partnered with 10 iconic women for the "FENDI PEEKABOO PROJECT" charity initiative benefiting Kids Company.

Text by YUZU KUROMIYA

Original Peekaboo Bags Up for Auction

For this project, 10 of Britain's most iconic women have each created a unique design for Fendi's signature Peekaboo bag. These creations are on display at the new flagship store on New Bond Street from Friday, May 2nd, and are also available for auction via a dedicated page on fendi.com. The auction runs until 6:00 PM GMT on Saturday, May 30th. All proceeds will be donated in full to Kids Company, a charity based in London and Bristol.

The participating luminaries include artist Tracey Emin, singer Adele, actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne and Jerry Hall with her daughter Georgia May Jagger, architect Zaha Hadid, fashion illustrator Tanya Ling, and journalist Kate Adie – a total of 10 women.

Kids Company is a volunteer organization that provides practical, emotional, and educational support to children in deprived areas of the UK. Founder Camila Batmanghelidjh commented, "For many children, a mother's bag is a source of joy, filled with happy things. However, for children who have been hurt and traumatized, it can become a source of fear and despair. This time, Fendi's friends and kind supporters have come together to create bags. The proceeds will be used to help children who have suffered indignities regain their dignity."