FASHION /
NEWS
October 1, 2021
This single record encapsulates the world of Fendi's men's collection | FENDI
FENDI
Dance track "What Is Normal Today?" composed for the Fendi Men's Fall/Winter 2011-2022 collections
Fendi's vinyl analog record "What Is Normal Today?", featuring a dance track from the Men's Fall/Winter 2011-2022 collections, is now available in a limited edition.
Text by Tomoko Kodama
A Gem Born from Silvia Venturini Fendi's Collaboration
"What Is Normal Today?" is a single album born from a collaboration between Alessio Nata, known by the artist name Not Waving, and Silvia Venturini Fendi, Fendi's Artistic Director.
It features an 8-minute dance track composed for the Fendi Men's Fall/Winter 2011-2022 collections, incorporating pop sounds full of inspiration that liberate the mind, and Silvia Venturini Fendi's voice discussing the collection's theme.
Regarding "What Is Normal Today?", Nata says, "This emotional yet optimistic track is a dance-pop odyssey of catharsis where the unexpected becomes calm, at the intersection of elegance, absolute beauty, Italo Detroit's Chromatics, and destructive escapism."
Furthermore, Silvia Venturini Fendi's voiceover narration calls on listeners to contemplate the "optimism" that is intrinsic to the Fendi philosophy.
The vinyl record "What Is Normal Today?" is available exclusively on the official Fendi online store.
Inquiries
Fendi Japan
Tel. 03-3514-6187
https://www.fendi.com/jp/