FASHION /
WOMEN
January 13, 2015
iberi | Jewelry brand "iberi" debuts
iberi | IBERI
A charm to lift your spirits every day
Jewelry brand 'iberi' makes its debut
Precious things that linger in the corners of our memory. We want to connect them to the future.—Jewelry brand 'iberi' has debuted, designed by Yuko Ibe, director of the accessory brand 'BonBon Store'.
Text by MAKOTO KAJII (OPENERS)
An encounter with jewelry in Paris sparked its creation
Yuko Ibe explains the inspiration behind launching 'iberi': "Eight years ago, in my beloved Paris, I saw the work of a designer creating simple, elegant handmade jewelry. His creations changed my perspective 180 degrees."
"Since then, every time I visited Paris, I frequented his shop and asked him, 'If I were to launch jewelry in Japan, would you let me sell yours?' That was three years ago. I resolved to build a foundation so I could handle his jewelry, and this year, I've finally made my debut."
The brand concept of 'iberi' is to connect precious things that linger in the corners of our minds—such as vintage parts like Bohemian glass, trade beads, and African amber—to the future.
'I hope you'll wear them as a charm to lift your spirits every day, perhaps playing with real pieces in casual outfits,' says Ibe. The official debut in stores will be this autumn.
Inquiries
iberi / BonBonStore Ltd.
6-1-6-512 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-6427-6016
bonbon@sweet.ocn.ne.jp
www.bonbonstore.jp


