Contemporary Mode Capturing the "Current Mood"

ASTRAET, derived from Old English for "STREET." The brand was founded with the desire for customers to engage with fashion through their own discerning eyes, shaped by experience, rather than simply following trends. The director is Hajime Higashitani, who has overseen numerous fashion business projects. Art direction for the logo and store materials is handled by globally active art director Tamotsu Yagi.

Under the theme of "Modernize," the collection features original pieces that blend street and mode sensibilities with standard items. It also includes offerings from THE JACSONS, a shoe and bag label by British twin sisters, and MSGM, founded in 2009 by Italian designer Massimo Giorgetti.




The pop-up shop will showcase the brand's signature permanent and seasonal collections. The permanent collection, which adds an edge to basic items, features elegant pieces in black and white as main colors, with keywords like genderless, formal, and black dresses, alongside relaxed-fit cutsews and knits.

Meanwhile, the seasonal collection, reflecting current trends, offers sporty yet feminine items inspired by the Spring/Summer 2014 theme of "Sports." ASTRAET proposes richness through sophisticated clothing. With meticulous attention to craftsmanship and materials, these are "adult clothes" designed for both everyday wear and playful occasions, perfect to acquire at this opportunity.


ASTRAET POP UP SHOP at UNITED ARROWS HARAJUKU FOR WOMEN
SPRING & SUMMER COLLECTION 2014
Dates | February 19th (Wed) - March 2nd (Sun)
Location | United Arrows Harajuku Main Store Women's Building, 1F
2-31-12 Jingumae, Shibuya-ku, Tokyo, 1F
Tel: 03-3479-8176
www.astraet.jp
(Brand website opens February 21st)