FASHION /
WOMEN
January 28, 2015
KUBORAUM | Pop-up Store at Isetan Shinjuku Men's Building
KUBORAUM
Pop-up Store at Isetan Shinjuku Men's Building!
The Latest Form of Eyewear, Born in Berlin, Made in Italy
Distinctive thick frames, impactful matte black finish, Carl Zeiss lenses──Born in Berlin, a city where culture flourishes, and handmade in Italy, the eyewear brand "KUBORAUM" is holding a pop-up shop showcasing its latest collection. It will be available until Tuesday, June 25th, on the 2nd floor of the Isetan Shinjuku Men's Building.
Text by KAJII Makoto (OPENERS)
Eyewear = Mask
The brand name "KUBORAUM" means "cubic room." Its designs, an homage to one's own shelter and its windows, are born from the concept of "eyewear = mask."
KUBORAUM was launched last year by LIVIO GRAZION, SERGIO EUSEBI, and ANTONIO PINCIN, three Italians who honed their sensibilities in the Italian fashion industry before moving to Berlin. Its distinctive designs are already generating buzz, being used in collections and more.
The edgy, object-like designs exude an overwhelming presence, yet their comfortable fit and how well they blend with the face when worn faithfully express the brand's philosophy of "enhancing the wearer's individuality and charm." The latest 2013-14 Autumn/Winter collection features many designs with processed frames, such as baked finishes.
The pop-up store at the Isetan Shinjuku Men's Building 2nd floor features not only the latest works but also past archives. Here, you'll find the "eyewear = mask" that can transform you into a new you.
KUBORAUM Pop-up Store
Period: Ongoing until Tuesday, June 25, 2013
Venue: Isetan Shinjuku Men's Building 2nd Floor
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (Main Operator)
http://www.isetan.co.jp/
KUBORAUM
http://www.kuboraum.com/