UNITED ARROWS | Introducing the next "it" brand, Rika's 2013 Autumn/Winter Collection Pre-order Event!

Designer Ulrika Lundgren Visits Japan!

Rika 2013 Autumn/Winter Collection Pre-order Event

The pre-order event for the 2013 Autumn/Winter collection from Rika, a notable brand from Amsterdam, Netherlands, will be held from Friday, April 26th to Sunday, May 12th at UNITED ARROWS Harajuku Main Store Women's Building. On the first day, Friday, April 26th, from 7 PM, designer Ulrika Lundgren will also visit Japan for a reception party.

Text by YANAKA Tomomi

Autumn/Winter Collection Features Model and Activist Bianca Jagger

Rika, a brand launched in 2005 by Ulrika Lundgren, who has worked as a fashion and interior stylist for magazines such as 'Casa Vogue' and 'ELLE Deco'. Her signature star bag has become a best-selling item, and the brand has garnered significant attention in recent years, even winning ELLE's Best Accessory Award in 2012.

In 2010, Lundgren herself became the editor-in-chief and launched 'Rika Magazine', featuring collaborations with notable creators like Yoko Ono. The magazine, published twice a year, is inspired by the free-spirited and creative 'Rika Girl'.

For the Rika 2013-14 Autumn/Winter collection, the brand features Bianca Jagger, former wife of Mick Jagger, who is active as a model and social activist. The collection showcases tailored looks mixed with casual elements, offering feminine, urban, and slightly edgy silhouettes.

At the pre-order event, customers can reserve these items. Additionally, a special knitwear piece, exclusively ordered by UNITED ARROWS and distinguished by its iconic star-shaped button on the back, will be available for purchase. The first customers to purchase or order items will receive the latest 'Rika Magazine' and a cotton tote bag, only available at the Amsterdam flagship store.

Furthermore, on the first day, Friday, April 26th, store hours will be extended until 9 PM for a reception party with the designer. Drinks and food inspired by Rika will also be served.

Don't miss this opportunity to experience the world of Rika, a brand that fashionistas are eagerly watching. Order your favorite pieces and look forward to the cooler season!

Rika 2013-14 Autumn/Winter Collection Pre-order Event
Dates: Friday, April 26th - Sunday, May 12th
Delivery: Early October
Venue: UNITED ARROWS Harajuku Main Store Women's Building
2-31-12 Jingumae, Shibuya-ku, Tokyo 1F
Tel. 03-3479-8176

Reception Party
Date: Friday, April 26th
Time: 7:00 PM - 9:00 PM
Venue: UNITED ARROWS Harajuku Main Store Women's Building 1F