Expressing "McQueen" Throughout

Designed by Alexander McQueen's Creative Director Sarah Burton in collaboration with David Collins Studio, the new store offers a diverse range of accessories, including leather goods like bags and shoes, as well as scarves that symbolize the brand.

The interior reflects the spirit of McQueen's archive showpieces, such as the "Armadillo" shoes, through custom-made furniture and every detail of the decor, allowing visitors to feel the brand's signature aesthetic everywhere. The flooring is made of marble that has been crushed and reconstructed. The walls are clad in polished brass and vertically grooved white wood, with plaster panels custom-made with elements like feathers, shells, cactus flowers, seahorse tails, and intertwined leaves, creating a "rough luxury" feel. Fixtures adorned with gazelle and monster feet, brass monkey chains, and rose-pink chandeliers—the meticulously crafted interior, while seemingly balanced, exudes a subtly disruptive atmosphere.

Creative Director Sarah Burton commented, "Sometimes you think you know something from afar, but when you look closely, you discover something new. That's the essence of McQueen. For us, it's important that each item displayed in the store feels like a treasure."