Lingerie: A Treasure for Women

Its creation is an epitome of femininity and eternity.──La Perla began in 1954 when Ada Masotti opened a small corset atelier in Bologna, Italy. For over 50 years, the brand has preserved the skilled craftsmanship of its artisans while uniquely blending tradition and innovation to consistently set lingerie trends.

Its collections are renowned for using carefully selected materials, particularly precious laces such as Leavers and Chantilly, boasting high quality through elegant designs and original techniques.

An Innovative Mesh Collection That Radiates Light

This season's collection draws inspiration from Giuseppe Tomasi di Lampedusa's "The Leopard," a seminal work of 19th-century Italian literature, set against the backdrop of Sicily, Italy's beautiful island.

The limited-edition collection for the La Perla Ginza store opening is a Japan exclusive, inspired by the novel's protagonist, a charming Sicilian girl with beautiful emerald-green eyes. Rendered in a deep, profound green—the rarest shade of emerald—it features an exclusive and innovative mesh collection that radiates light through its two-tone color effect.

Pearls, sequins, and Swarovski crystal embroidery are meticulously hand-applied by La Perla atelier artisans onto the mesh, depicting the "Zagara Flower," which means orange blossom in Italian and is known as a Sicilian fragrance.

The La Perla Ginza store will also offer "NERO PERLA," the men's underwear line beloved by celebrities worldwide.

LA PERLA Ginza Store
6-7-7 Ginza, Chuo-ku, Tokyo
Dai 3 Iwatsuki Bldg. 1F
Tel. 03-3569-2041
Opening Hours | 11:00 - 20:00
http://www.laperla.com/