adidas | Artists Reimagine Classic adidas Originals Sneakers
FASHION / WOMEN
January 30, 2015

adidas | Artists Reimagine Classic adidas Originals Sneakers


adidas | Adidas Originals


Adidas Originals Launches New Brand Campaign "unite all originals"!


Classic Sneakers "SS" Get a "New Individuality"



Adidas Originals has launched its new global campaign for 2013, themed "unite all originals – Show Your Originality." From Japan, participating artists include the reclusive rock band Kishidan, led by Sho Ayanokoji, who is supported for his original style that defies convention; ILMARI, who leads the rock band The Beatmoss and energizes the Japanese hip-hop scene with his unique sensibility; and Kyary Pamyu Pamyu, who garners attention for her distinctive fashion while active as a model and singer. Each has designed the timeless classic sneaker "SS" from Adidas Originals.

Text by KAJII Makoto (OPENERS)





Three Artists Create Three Unique Songs Based on the "SS" Theme



The opportunity for Sho Ayanokoji, ILMARI, and Kyary Pamyu Pamyu to participate this time arose from "SUPER STARS," a one-night-only unit formed for a Halloween party held at the end of October last year. The collaboration of these three, who served as the image characters for the 2012 Autumn/Winter season, concluded with great success.

That momentum carries over into this season, accelerating further with the "SS," this season's featured model and the symbol of Adidas Originals. Under the theme "unite all originals – Show Your Originality," the three artists collaborated by clashing their individualities with artists from different genres, creating new live performances alongside original music production. The result is a live stage movie compilation.



Adidas | Campaign 02

Adidas | Campaign 03




Kishidan performed their new song "SUPER STAR" amidst the glamorous dance of Tokyo Pole Dance, led by pole dancer Lu. The Beatmoss fused their live performance of the new song "SUPERSTAR" with a live painting by the sumi-e artist Akihisa Tsuchiya. Kyary Pamyu Pamyu performed her original song "Unite Unite" on a fantastical stage of light created by the art collective Mirror Bowlers. These live stage movies are being sequentially released on the Adidas Originals website, blogs, and at Adidas stores nationwide.



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Adidas | Campaign 05




The "SS" designs created by the three artists feature a loop-shaped hook on the tongue for easy on and off, and appear with original graphics that imbue the "SS" with new value.


Adidas Group Customer Service
Tel. 0120-810-654 (Weekdays 9:30-18:00, excluding weekends and holidays)
http://www.adidas.com/originals