Silvia Fendi's Autograph Session Held on Opening Day

Since its creation in 1997, designed by Silvia Fendi, the Fendi Baguette has captivated countless fashionistas. To commemorate its 15th anniversary, a pop-up store that has visited prestigious select shops around the globe—starting with Colette in Paris, followed by Maxfield in Los Angeles, 10 Corso Como in Milan, and Dover Street Market in London—has finally arrived in Tokyo. It is open for a limited time until November 22 (Thursday) at Dover Street Market Ginza Comme des Garçons.





The "Baguette Mania" pop-up store features T-shirts and silk scarves printed with special sketches by Karl Lagerfeld, colorful Baguette-shaped charms, and silk bracelets. A limited-edition Baguette exclusive to Dover Street Market Ginza Comme des Garçons is also available. Additionally, the store showcases six styles of the Baguette revived for the 15th anniversary, limited-edition pieces in collaboration with Japanese traditional crafts, new collections, and works created in collaboration with artists from around the world, specially brought from Rome.





On the opening day, October 31 (Wednesday), an autograph session with Silvia Fendi, who flew in for the occasion, was held. Over 300 guests, including media representatives, models, and musicians from various fields, attended. Many brought their beloved Baguette bags to celebrate, truly embodying the spirit of "Baguette Mania." This pop-up store, filled with special items befitting a 15th anniversary, is an opportunity not to be missed!


"Baguette Mania" at Dover Street Market Ginza Comme des Garçons
Period: October 31 (Wednesday) – November 22 (Thursday)
Location: Dover Street Market Ginza Comme des Garçons
6-9-5 Ginza Komatsu West Building, Chuo-ku, Tokyo
Hours: 11:00–20:00 (Sunday–Thursday), 11:00–21:00 (Friday–Saturday)


FENDI JAPAN
Tel. 03-5414-6762
www.fendi.com