Hermès | 'Swinging Silk,' a Limited-Time Hermès Boutique, Opens at Matsuya Ginza

HERMÈS│エルメス

This year's theme is pop, cute, and a little bit rockabilly: "SWINGING SILK"

The limited-time scarf boutique "SWINGING SILK" opens at Matsuya Ginza

Hermès scarves, known as "Carrés," are beloved by many women for their colorful, story-rich, and artistic designs. A limited-time boutique themed "SWINGING SILK," inspired by this iconic scarf, will be open at Matsuya Ginza from Wednesday, November 7th to Tuesday, December 4th.

Text by YANAKA Tomomi

The Space of Ginza is taken over by "Carré"!

Each year, Hermès sets a theme to convey the timeless, fresh appeal of its square scarves, the Carré. For 2012, the theme is "SWINGING SILK," a silk caravan filled with the vibrant spirit of the 1950s, embodying a pop, cute, and slightly rockabilly swing.

Matsuya Ginza will host its first-ever limited-time Hermès boutique, embodying the esprit of the Carré! The venue will showcase scarves, including the new autumn/winter collection, and the central atrium of the Space of Ginza, where the boutique is located, will be transformed. Colorful Carrés will appear to dance in the air to the rhythm of swing music.

A host of events are also planned. The boutique will feature an original photo service and live styling sessions for the Carré. Additionally, a dance performance will take place on Saturday, November 10th. Don't miss the limited-edition "SWINGING SILK" Carré, inspired by vibrant neon signs, which will be available only during this period.

"SWINGING SILK" brings a retro, pop, and exhilarating beat to life within the Carré. Experience the unique esprit and playfulness of Hermès at this limited boutique!

Hermès "SWINGING SILK" Boutique
Period│Wednesday, November 7th – Tuesday, December 4th
Venue│Space of Ginza, 1st Floor, Matsuya Ginza
3-6-1 Ginza, Chuo-ku, Tokyo
Hours│10:00 – 20:00

Limited Edition Carré "SWINGING SILK"
Size│70 x 70 cm
Price│¥38,850