FENDI | A Fresh Combination of Materials! Debut of the New Icon Bag '2 JOURS'

FENDI

Fresh Combinations of Materials!

New Icon Bag "2 JOURS" Debuts

The new Fendi icon bag, "2 JOURS," garnered significant attention when it appeared on the runway with many models during the 2012-13 Autumn/Winter collection. This bag, with its elegant silhouette and unique combination of materials, has already captivated fashion icons like Kate Moss and Sarah Jessica Parker. This much-talked-about bag has now arrived in Japan.

Text by YANAKA Tomomi

Bag (calf) [W36×H28×D16cm] ¥221,550

Campaign for Free Initial Embossing

"2 JOURS" was born as a portmanteau, combining the French word "toujours," meaning "always," with "2," symbolizing Fendi's DNA of "dualism." As the name suggests, it's a chic yet playful bag with a design that can be altered and a mix of materials.

The materials range from simple calfskin to hair calf, fur, galuchat, and silk embroidery. There are two sizes: the smaller one is functionally divided into two compartments by a zip pocket, making it easy to access items. The larger size can be transformed into an elegant trapezoid-shaped handbag by tucking in the side panels, or used as a tote bag by leaving them out, offering "two looks in one." Furthermore, the smaller size comes with a shoulder strap. It can be worn classically over the shoulder or detached, making it versatile for various situations.

Kate Moss, who got her hands on it early, favors the unique geometric pattern with silk embroidery. Sarah Jessica Parker chose the black calfskin material, exuding simple, understated elegance. The bag has already garnered support from numerous celebrities.

Tilda Swinton
Bag (calf) (reference color) ¥221,550 [W36×H28×D16cm]

Bianca Brandolini
Bag (galuchat) ¥689,850 [W38×H33×D16.5cm]

Kate Moss
Bag (silk embroidery) ¥361,200 [W38×H33×D16.5cm]

Additionally, Fendi boutiques are currently offering a campaign where purchasing a "2 JOURS" bag entitles you to complimentary initial hot-stamping. With two letters and a period, meticulously embossed by Italian artisans residing in Japan, you can own your very own "My 2 JOURS."

This bag boasts a wide array of variations, its appearance dramatically changing with different materials and patterns. We encourage you to find your perfect "2 JOURS" that will resonate with your unique style.

FENDI JAPAN
Tel. 03-5414-6762