FASHION /
WOMEN
August 3, 2015
Puma's "MATCH velcro Extream White" with Bespoke Orders from EDIFICE and IENA | PUMA
PUMA
ÉDIFICE and IENA put a modern spin on a tennis shoe classic
Introducing the "MATCH velcro Extream White"
PUMA has released the "MATCH velcro Extream White," a special order model based on the iconic "MATCH 74" from the 1960s, created in collaboration with select shops ÉDIFICE and IENA.
Text by Morito IWANAGA (OPENERS)
Refined aesthetics born from "Made in Japan" quality
The "MATCH 74," a tennis shoe released by PUMA in the 1960s, is characterized by its sharp silhouette and a sole with just the right amount of volume, offering a sophisticated sporty feel.
This season, ÉDIFICE and IENA have put their own spin on this model, which has seen numerous special orders from various select shops in Japan.
While previously known for its lace-up design, this iteration boldly reimagines it with a Velcro closure, releasing as the "MATCH velcro Extream White." This unique approach imbues the shoe with unparalleled originality. Every element, from the sole and upper to the brand logo and the "cat logo" on the heel, is unified in white. The use of high-quality glass leather lends an elegant appearance, exuding a sense of transparency.
The refined look is a testament to its "Made in Japan" quality. Meticulously crafted with world-renowned production techniques in sewing and molding, it has become a masterpiece akin to a fine leather shoe. Practicality has also been considered, with a breathable mesh cup insole ensuring comfort even during extended wear in warmer weather.
These all-white sneakers with a beautiful sheen will undoubtedly elevate your wardrobe for the upcoming season. The PUMA MATCH velcro Extream White, with its appealing genderless design, is available for both men and women. Men's sizes can be purchased at ÉDIFICE, while women's sizes are available at IENA.



