FASHION /
NEWS
March 5, 2015
Projection Mapping at Paul Stuart Aoyama Store Window
Paul Stuart | Paul Stuart
Projection Mapping Featuring Brand Icons Until January 20 (Tues.)
Projection Mapping at the Aoyama Store Window
Every night, a 3D projection mapping featuring the brand's icon, "Man on the Fence," is being held at the Paul Stuart Aoyama store window. Until January 20, 2015 (Tues.).
Text by HAMADA Masaru (OPENERS)
New York Students Reinterpret the "Man on the Fence" Brand Icon
"Man on the Fence" originates from a painting by American artist J.C. Leyendecker. It depicts an intellectual young man casually seated on a fence, holding a book. It embodies the idea that a sophisticated person can enjoy quality time anywhere in the world, whether in the countryside or the city. It is cherished as a representation of the brand's sensibility.
At an event held in New York, students from the School of Visual Arts reinterpreted the brand icon logo with their unique sensibilities. From this, an illustration depicting "Man on the Fence" on a fashion show stage was rendered in 3D.
Passersby stop to gaze at the projection on the shop window along Omotesando, even in the cold night air, and take photos.
With many opportunities to go out during this season, why not enjoy this limited-time evening spectacle while shopping or dining?
Paul Stuart Aoyama
Period | Monday, December 15, 2014 – Tuesday, January 20, 2015
Time | 17:00–25:00 (Partial broadcast from 11:00–17:00. Store hours are 11:00–20:00)
Address | 5-7-20 Jingumae, Shibuya-ku, Tokyo
Tel. 03-3406-8121