FASHION /
NEWS
December 19, 2014
THE NORTH FACE STANDARD | Futakotamagawa Store Opens
THE NORTH FACE
The second store offering a total package of products and space where function and design harmonize.
THE NORTH FACE STANDARD Opens in Futako-Tamagawa
In Futako-Tamagawa, Tokyo, where nature and the city merge, "THE NORTH FACE STANDARD," a shop offering a total package of products and space for users who enjoy outdoor styles even in urban settings, opened on October 31st.
Text by KAJII Makoto (OPENERS)
Concept: "STANDARD OF LIVING PACKAGE"
The Futako-Tamagawa store, the second "THE NORTH FACE STANDARD" following the Harajuku location, is a shop that proposes total coordination of "THE NORTH FACE" as a tool to connect the city and nature, based on the concept of "STANDARD OF LIVING PACKAGE."
Across three floors, from the basement to the second floor, the store offers men's, women's, and kids' apparel and goods, as well as highly specialized gear for deepening family bonds through outdoor activities like camping and hiking.
Inside the store, you'll also find the compression wear brand "C3fit," underwear "MXP" that applies sports wear technology and deodorizing technology, and books on nature and art. The first floor also features an attached cafe where you can enjoy drinks like coffee.
Additionally, a gallery is set up on the third floor, hosting art events and workshops.






