FASHION /
NEWS
December 16, 2014
ISSEY MIYAKE | London Flagship Store Designed by Tokujin Yoshioka
ISSEY MIYAKE
New Flagship Store Opens in London's Mayfair
Tokujin Yoshioka on ISSEY MIYAKE London
Tokujin Yoshioka designed the space for ISSEY MIYAKE's new flagship store, "ISSEY MIYAKE London," which opened on October 11th on Brook Street in London.
Text by KAJII Makoto (OPENERS)
An Open Interior Where History and Future Intersect
The 18-meter-wide front window and the approximately 465 square meter open interior are characterized by exposed structural elements and blue aluminum that emits beautiful reflected light.──In the space, originally used as a bank, original furniture and fixtures by Tokujin Yoshioka have been installed, creating an environment where history and the future intersect.
Ambivalent - History and Future
Tokujin Yoshioka speaks about the shop's design:
"Humans yearn for two kinds of time: the future that is yet to be seen, and the ancient history that has been cultivated over a long period.
The new flagship store for ISSEY MIYAKE, which opened on Brook Street in London, expresses this through the contrast between textures perfected over time and the futuristic blue-dyed aluminum, reminiscent of fabric.
The very concept of fusing technology and craftsmanship, much like ISSEY MIYAKE's approach to creation, is reflected in the design of the flagship store."
This store features HOMME PLISSÉ ISSEY MIYAKE, available for the first time in London, alongside ISSEY MIYAKE, ISSEY MIYAKE MEN, HaaT, BAO BAO ISSEY MIYAKE, 132 5. ISSEY MIYAKE, IN-EI ISSEY MIYAKE, ISSEY MIYAKE Watch, and ISSEY MIYAKE Parfums.
ISSEY MIYAKE London
10 Brook Street, London, W1S 1BG
Tel.+44-20-7851-4620
www.isseymiyake.com




