Many Creators Leading Japan's Fashion Scene in Attendance

PARMENTIER is a menswear brand that reinterprets classic modern style for today. The project is a powerful collaboration, with fashion director Norio Osumi and fashion model Licht serving as producers, and Yasuhiro Fukuda joining as product director to bring their ideas to life.






Perhaps due to the pre-launch buzz, the PARMENTIER launch party at Le Dôme ÉDIFICE Marunouchi was attended by many industry insiders, who were seen examining each item with great interest.

Three looks were presented at the venue. Featuring classic French-style pieces like balmacaan coats and camel double-breasted jackets, the ensembles exuded a contemporary sensibility and unique presence. Upon closer inspection, the meticulous cutting and pattern work revealed the depth of the creators' dedication, resulting in highly refined pieces.





All PARMENTIER items come with a silver-shimmering potato flower boutonnière. In honor of the brand's icon, potato-based dishes were served at the party. This stylish and unique approach is truly distinctive. It was a day that embodied the brand's charm and worldview, promising exciting future developments.


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"ÉDIFICE web magazine Élément"
http://edifice.baycrews.co.jp/element/