M.I.U.: A Personal Approach

Last autumn, the "soe flagship store" in Nakameguro, Tokyo, reopened in a new form as "M.I.U." At M.I.U., people, objects, and concepts are explored in depth, with special items and experimental projects underway.

For this "M.I.U. OFFICIAL TRIP to OPENING CEREMONY," the interior design is handled by "FreshService," a design collective led by creative director Minami Takayuki, with input from Soichiro Ito, the designer of soe, and Hiromichi Ochiai, the designer of FACETASM. The project visuals are by illustrator Noritake.

The original item "Alley," created for this event, features illustrations by Noritake that visualize the connections between objects and concepts stemming from Soichiro Ito's personal sensibilities. The motif is three men plotting something in a back alley.