AMERICAN RAG CIE Shibuya Store: A Complete Renovation and Grand Reopening

AMERICAN RAG CIE

Don't Miss the "VOTE × AMERICAN RAG CIE" Collaboration for the Relaunch!

AMERICAN RAG CIE SHIBUYA Relaunches

"AMERICAN RAG CIE," a brand that continually proposes a lifestyle blending a European perspective and the vibe of L.A. with a free-spirited, mixed style, centered on the concept of a better life. Having arrived in Japan in 1998, its Shibuya store, which opened as the second domestic store the following year, has now undergone a full renovation and relaunch.

Text by KAJII Makoto (OPENERS)

A New Lifestyle Shop Realizing the "Richness and Excitement" the Era Demands

The AMERICAN RAG CIE Shibuya store, a beloved fixture in the Shibuya Jinnan district for 15 years, has been renewed. New arrivals include comfort styles that blend mode details with trendy items, ethnic wear that combines a refined strength with a relaxed atmosphere, and home goods that seem collected from travels around the world.

To commemorate the Shibuya store's relaunch, a collaboration with "VOTE Make New Clothes," an emerging brand by design unit "MEAN MACHINE TEAM" (Akihisa Kiyama and Osamu Segawa), has resulted in the release of "VOTE×AMERICAN RAG CIE" T-shirts and hats.
These limited-edition items are inspired by the American casual style that forms the background of both brands' collections, meticulously crafted in the American flag's color palette of navy, red, and white.

The T-shirt features a popular knit-like print from the inline collection, the "3D ALAN BIG Tee," overlaid with "USA," a prominent logo of VOTE. This special edition is further enhanced with a unique tricolor brand embroidery on the sleeve.

The bucket hat, a trending item this season, retains its inline silhouette but features a custom color scheme. The navy base is accented with white piping on the brim and red for the brand embroidery.

Explore the world of AMERICAN RAG CIE, which offers a freely mixed style, from high-end brands and artistic, emerging designers to original wear renowned for its comfort, quality, and design, all while incorporating current trends.

Introducing a "Baxter of California" Pop-Up Store!

From Friday, June 6th to Sunday, June 22nd, AMERICAN RAG CIE Shibuya will host a pop-up store event featuring the American men's grooming brand "Baxter of California." The event will offer a wider selection than usual, including grooming items, popular travel kits, and hair care products.