Levi’s® | CALIFORNIA FAIR Held at NU Chayamachi, Osaka
A Mobile Showroom, the Airstream, Arrives in Osaka's Chayamachi!
NUChayamachiCALIFORNIA FAIR to Celebrate Chayamachi's Renewal
Levi’s® will host an experiential event titled “Levi's®×NU Chayamachi 'CALIFORNIA FAIR'” for three days only, from Friday, April 18th to Sunday, April 20th, at NU Chayamachi, a landmark in Osaka's Chayamachi district, which is set to be renewed this spring.
Text by IWANAGA Morito (OPENERS)
Levi’s® Presents a Premium Event in Osaka
Born in California over 150 years ago, Levi’s® is embarking on a tour of experiential events themed around its birthplace, traveling through Tokyo, Nagoya, and Osaka. Following its debut in Daikanyama, Tokyo, the one-of-a-kind Airstream, a camper trailer originating from California and fully renovated by Levi’s®, will make its way to Osaka's Chayamachi.
This Airstream, originally built in the 1970s, measures over 7 meters in length. Its interior has been customized by Levi’s® to evoke a space reminiscent of California.
Inside the trailer, the "New California Collection," which garnered significant attention upon its release, will be on display. Additionally, the technical line designed to meet the needs of cyclists,Commuterand the "Commuter City Collection," adapted for urban use, will also feature their latest items.
Products displayed inside the trailer are available for purchase at the Levi’s® store on the 3rd floor of NUChayamachiChayamachi, and visitors to this event will receive a discount coupon. Concurrently, a fashion snap session will be held to photograph visitors' unique ways of styling their jeans.
Furthermore, at the NUChayamachiChayamachi store on the 3rd floor, visitors can enjoy a hands-on workshop where they can print on tote bags made from recycled denim, as well as sample original blend California coffee. Additionally, the "Tailor Shop," Levi’s®'s customization studio with only five locations worldwide, will open as a pop-up. Here, one-of-a-kind "MAKERS" products, customized vintage trucker jackets and 501®s, will be exclusively available for purchase.
The world of California and its atmosphere will infuse the newly reborn NUChayamachiChayamachi. It will undoubtedly be three days dedicated to all things Levi’s® in Osaka.
Levi's®×NUChayamachi“CALIFORNIA FAIR”
＜Dates＞
April 18 (Fri) 11:00–20:00
April 19 (Sat) 11:00–20:00
April 20 (Sun) 11:00–18:00
*The Airstream event will be held only on Friday, April 18th.
Location | NUChayamachi1F Entrance
10-12 Chayamachi, Kita-ku, Osaka
Levi Strauss Japan
0120-099-501
levi.jp