A Space for Parents and Children to Gather and Enjoy

Bonton was founded in 2001 by Thomas, son of the founders of luxury children's wear brand Bonpoint, and his wife Irène, a designer. Their first boutique opened on Rue de Saint-Germain in Paris. It quickly gained attention as an innovative concept store for children, offering clothing, furniture, bedding, toys, books, and accessories.

Bonton's flagship store opened in Tokyo's Daikanyama on Saturday, March 8th. Located near Saigoyama Park on Kyu-Yamate Dori, the shop unveils a new world previously unseen in Japan – a space where children and adults can enjoy and gather. Workshops and events for parents and children will also be held.

The store offers a wide selection of children's clothing for newborns up to 12 years old, organized by size. The sophisticated, casual, and charming designs come in vibrant and fun colors suitable for both boys and girls. The fabrics are also carefully considered, and the convenience of home care, such as machine washing, is a welcome feature.