MISSONI Hosts Special Event at Isetan Shinjuku Men's Building

MISSONI Special Event at Isetan Shinjuku Men's Store

MISSONI, a brand renowned for its vibrant knitwear, is launching its collection at Isetan Shinjuku Men's Store. Following renovations to the 4th and 5th floors, the brand's offerings will be available on the 4th floor in the International Luxury section starting Wednesday, March 12th. From Wednesday, March 12th to Sunday, March 16th, a special event will be held, featuring original novelty gifts.

Text by IWANAGA Morito (OPENERS)

Models to Walk the Store

Founded in Italy in 1953, MISSONI offers a range of apparel and homeware, with a focus on high-quality knitwear. Its distinctive designs set it apart from other knitwear brands, and it is a regular fixture at Milan Fashion Week.

The MISSONI collection's placement at Isetan Shinjuku Men's Store is shifting from the 3rd floor's International Designers to the 4th floor's International Luxury. To mark this occasion, various in-store promotions will take place.

Male models will showcase the Spring/Summer 2014 collection with a walk through the store. Additionally, original novelty items will be available for customers who purchase products during the promotion period. Those spending over ¥105,000 (tax included) will receive a gift set of a bath towel and face towel.

MISSONI Promotion
Dates | Wednesday, March 12 – Sunday, March 16
Model Walking Schedule |
Wednesday, March 12: 4:00 PM – 7:00 PM
Saturday, March 15: 1:00 PM – 4:00 PM
Sunday, March 16: 1:00 PM – 4:00 PM
Location | Isetan Shinjuku Men's Store, 4th Floor
3-14-1 Shinjuku, Shinjuku-ku, Tokyo

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