Concept: 'A Beautiful, Natural Life'

Ouur by KINFOLK is a general lifestyle brand from Portland, launched by Nathan Williams, the founder and editor-in-chief of 'KINFOLK', as its creative director.

Under the concept of 'A Beautiful, Natural Life,' the brand proposes a comfortable, functional, and simple lifestyle through high-quality, reasonably priced garments and table accessories that embody the world of 'KINFOLK' magazine. All products and communication visuals are released under the direction of Nathan Williams.

Actus will handle the branding and sales of Ouur by KINFOLK in Japan and Asia. The 2014 Spring/Summer collection will be pre-released sequentially from late February at five directly managed Actus stores (Shinjuku, Aoyama, Nagoya, Slow House Umeda, and Fukuoka). A full launch is planned for April 25th at Actus's new concept shop, 'SLOWHOUSE,' opening in Tennozu.

'KINFOLK' Magazine: Celebrating the Importance of the Ordinary

'KINFOLK' magazine is a lifestyle publication founded in 2011 in Portland, Oregon, a city in the Pacific Northwest of the United States increasingly recognized for its rich food culture and environmental consciousness.

KINFOLK means 'people of the same spirit' in English. Published quarterly, it features contributions from many individuals who share common interests in food, photography, crafts, and nature, centered around founder Nathan Williams and his wife, Katie.

With its gentle, beautiful photography exclusively using film cameras, interviews told from a warm perspective, tips for integrating nature into daily life, outdoor activities to try on weekends, and recipes to make everyday living delicious and enjoyable, simply turning the pages fills the reader with a sense of richness and tranquility. It adds color to our increasingly hurried lives, reminding us of the importance of being true to ourselves and embracing the ordinary.

Nathan Williams
Born in Alberta, Canada, in 1986. As editor-in-chief of 'KINFOLK,' a lifestyle magazine launched in 2011 with friends who are photographers, writers, and designers, he proposes natural approaches to enjoying life. He lives in Portland, Oregon, with his wife Katie and travels across the US and abroad to host what he calls 'small gatherings' – KINFOLK dinners.

Inquiries about Ouur by KINFOLK
Actus Public Relations
Tel. +81-3-5269-3207

Ouur by KINFOLK
http://www.ouurstudio.com/

KINFOLK
http://www.kinfolk.com/