FASHION /
NEWS
January 19, 2015
ESTNATION | First Short Film Released
ESTNATION
“COAT SHARED LOVE – A Coat as a Messenger of Love” Episodes 1 & 2 Released Simultaneously!
ESTNATION's First Short Film, "COAT SHARED LOVE"
ESTNATION's first short film, "COAT SHARED LOVE," is an episodic tale centered around coats and romance.──Episodes 1 and 2 will be available on the ESTNATION website (http://www.estnation.co.jp/) starting Friday, November 1st.
Text by KAJII Makoto (OPENERS)
Love Stories Woven by Coats
The story unfolds at the ESTNATION Roppongi Hills store. Kim Jae-wook stars as a "rock-inspired fashion photographer," Eimi Kuroda as a "fashion model with a mysterious allure," and Ayana Miyamoto as a "fashion model embodying a rock icon." "COAT SHARED LOVE" is a special short film that embodies ESTNATION's core philosophy: "EMOTION, SOPHISTICATION, TEMPTATION."
EPISODE.1
Jay, played by Kim Jae-wook, is a super photographer whose signature style is rock-inspired, as he also plays guitar and sings in his own band. He has a talent for discovering models, and anyone he photographs can become a top model overnight. Eimi, who was his muse, is a super-celebrity model known for her cool, refined features and perfect physique. What's more, she was his girlfriend... but their relationship faded naturally amidst their demanding schedules, leaving their future ambiguous.
Unaware of this, ESTNATION, who commissioned Jay for a coat campaign shoot, casts Eimi. A delicate relationship where feelings linger... They would rather not meet right now, but that day arrives quickly. The two maintain a cool demeanor, even when their eyes meet.
Is it a game of love? Eimi acts completely cold towards him, but her true feelings are those of a heartbroken woman. Meanwhile, Jay, upon seeing a coat hanging on a rack in the makeup room, begins to feel a strange sense of déjà vu.──.
EPISODE.2
“Cocky,” “devilish,” “boundlessly free,” “tricky”... Ayana is a fashion model of rare talent, who quickly gained attention as an "IT girl" and was described with a variety of adjectives. ESTNATION, having commissioned the coat campaign shoot to the super photographer Jay, secured her participation after a fierce competition.
Anyone photographed by Jay can become a top model overnight.──
And the subject of ESTNATION's coat campaign.──Ambitious Ayana, determined not to miss this once-in-a-lifetime opportunity, arrives at the studio with a more provocative approach than usual, but Jay coldly reprimands her for being 15 minutes late.
Ayana, instinctively annoyed and her competitive spirit flaring up... dreams of a scandalous romance with Jay, a name known to all, and is completely captivated by his dynamic movements around the studio. Her gaze remains fixed on her in that coat.──.
Short Film "COAT SHARED LOVE ~ A Coat as a Messenger of Love ~"
Premiere: Friday, November 1st, 2013 –
Website: http://www.estnation.co.jp
FACEBOOK: https://www.facebook.com/estnation
TWITTER: https://twitter.com/estnation
“2013 WINTER CATALOG Now Available”
A coat catalog, which feels like a spin-off story to the short film featuring Kim Jae-wook and Eimi Kuroda from SHORT MOVIE EPISODE.1, is also available on the official website.
"COAT SHARED LOVE" 2013 Autumn/Winter Outerwear Fair
From Friday, November 1st to Tuesday, November 26th, purchase any eligible outerwear and receive an additional 3% bonus on your ESTNATION Members Card points. This offer is valid at all ESTNATION stores.
Inquiries
ESTNATION Call Center
Tel. 03-5159-7800 (11:00 – 21:00)
http://www.estnation.co.jp