Proposing Fashion and Lifestyles for Creative Enjoyment

WORK HANDS aims to be a new lifestyle shop that supports individuals who enjoy their hobbies and style while embracing unique ways of living. The shop's concept is "Style for creative life." It will offer daily wear with a workwear aesthetic and stylish household goods, communicating a lifestyle that creatively enjoys everyday hobbies such as DIY, gardening, and cooking, primarily to men and women in their 30s and 40s.

BEAMS will provide direction and advice for shop planning and MD strategy, while also supporting buying and overall business development. Furthermore, they have developed the workwear brand "WORK HANDS × BEAMS," which combines the expertise of both companies. This brand will present a new sense of work style through daily wear for men and women.

Following the opening of the Tokyu Hands Shibuya store on October 4 (Friday), openings will sequentially take place within the Shinsaibashi, Hakata, and Yokohama stores as shop-in-shops. Sales will also commence simultaneously on the Tokyu Hands online store. The plan includes opening standalone stores from 2014 onwards.


WORK HANDS
Opening October 4 (Friday) at Tokyu Hands Shibuya Store / Sales Begin on Online Store
Opening October 11 (Friday) at Tokyu Hands Shinsaibashi Store
Opening October 18 (Friday) at Tokyu Hands Hakata Store
Opening October 25 (Friday) at Tokyu Hands Yokohama Store

Tokyu Hands Shibuya Store
Tel. 03-5489-5111
http://www.work-hands.com/