FASHION /
NEWS
April 6, 2015
coen | "coen General Store" Opens at Seibu Shinjuku Pepe
coen
Japan's First Large-Scale Flagship Store Opens, Boasting the Brand's Largest Selection and Store Space!
"coen General Store" Opens
On September 26th, coen opened its first large-scale store, "coen General Store Shinjuku PePe," on the 3rd floor of Seibu Shinjuku PePe. Featuring seven new labels, it offers coen's largest selection and store space to date.
Text by KAJII Makoto (OPENERS)
Focus on Barrier-Free Design, Including a 2m Wide Main Aisle and Fitting Rooms with Rugs
Celebrating its 5th anniversary, coen's concept is "easy chic," with the motto "Let's enjoy fashion casually." This new flagship store, the brand's first large-scale venture, embodies the "easy chic" worldview even more deeply, serving as a "general store" closely integrated into daily life.
"General Store" evokes the image of a beloved local "general store" found in small towns and villages in Europe, America, and Japan, where people of all ages and genders can find what they need and discover something new.
The new shop will feature six new labels launching this season, each presented in a shop-in-shop format. The interior is divided into 14 small rooms, connected by a 2-meter wide main aisle that is easily navigable even with a stroller. Additionally, all fitting rooms are fully barrier-free, featuring rugs for added comfort and accessibility.
New Labels to Brighten Your Everyday Life Arrive All at Once!
Among the new labels, "OWL coen by South2 West8," a collaboration with Nepenthes's house brand "South2 West8," is particularly noteworthy. This new bag collection, focusing on combinations of canvas and leather made entirely in Japan, includes wallets, shoulder bags, and tote bags, with a total of 20 styles available.
"1M[ile] WEAR coen," coen's first one-mile wear line, designed by Mr. Hiroshi Kojima of the popular brand "Americana," offers stylish yet casual pieces that are perfect for relaxed outings without looking like pajamas.
Other new arrivals include "Marine Bear Coen," a marine-inspired brand; "kiosco coen," a fusion of "kiosco" (meaning kiosk in Turkish) and coen, offering stationery and charming goods; "Market," focusing on fashion accessories that add spice to outfits, including clothing, accessories, and small items; and "puebcoen," a lifestyle goods brand that curates unique and humorous stationery and household items from around the world.



