ESTNATION | Roppongi Hills Store Reopens After Renovation
FASHION / NEWS
January 21, 2015

ESTNATION | Roppongi Hills Store Reopens After Renovation


ESTNATION


A Specialty Store Designing the Total Lifestyle of Adults


Roppongi Hills Store Renovation and Grand Opening



This October marks the 10th anniversary of ESTNATION Roppongi Hills Store, which reopened on September 6th with the theme, "A Lifestyle Stylist for Adult Life." A significant change is the central zone extending from the second-floor entrance. Under the concept of "Adult Lifestyle Standards," it offers a rich selection of items perfect for gifts, curated through the ESTNATION filter.

Text by KAJII Makoto (OPENERS)Photographs by TAKADA Miduho (SHOP)





A New "Tokyo Origin" Begins






ESTNATION Roppongi Hills Store, boasting the largest floor space within Roppongi Hills, has undergone a major renovation. The highlight is the addition of approximately 50 lifestyle brands on the second floor.

The newly created "Lifestyle" zone is comprised of the following categories: "Decoration" to enhance interior spaces, "Dining" offering Japanese and Western tableware, glasses, and cutlery; "Living" filled with textile products and stationery; "Food" featuring carefully selected ingredients from around the world, perfect for gifts; and "Bath & Body" to support relaxation.


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Let's highlight notable items in each category. In "Decoration," the lineup includes a variety of items such as boxes, flower vases, and lighting, featuring renowned luxury ceramic art brand, LLADRO.

"Dining" offers items that match various lifestyles, including those from Paris's "ASTIER de VILLATTE." The "Living" category features stationery from brands like "MOLESKINE", and the arrival of New York's "JONATHAN ADLER."

In "Food," you'll find French tea brand "THE O DOR", and Spanish imported canned goods like "QUERIDA CARMEN." Both are widely recognized as premium brands internationally. The "Bath & Body" section offers high-quality towels from "hamam" and products that meet Oeko-Tex Standard (Class I) requirements.



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Introducing the Original Body Care Line "Rose Bouquet Collection"



From "ESTNATION COSMETICS," whose selections are highly acclaimed, comes the much-anticipated "Rose Bouquet" line. Based on formulas focused on plant-derived ingredients and infused with the scent of roses, the "Rose Bouquet" collection offers a total of seven items: body cream, body lotion, body soap, hand cream, soap, lip balm, and bath salts. The gently lingering rose fragrance with each use makes it an ideal small gift.



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Kids' Collection Arrives on the Women's Floor, Further Enhancing Fashion Offerings!



The women's floor features popular high-end collection brands such as "Dolce & Gabbana" and "Stella McCartney," alongside emerging and buzzworthy brands like "Erdem." The denim & sportswear zone introduces kids' lines from 15 brands. The bag and accessory corner showcases a rich lineup from popular brands including "Christian Louboutin," "Pierre Hardy," and "Gianvito Rossi."

For men, the concept shop "Heather Grey Wall," led by Kazuki Kuraishi, opens as an in-shop. The eyewear corner offers approximately 30 brands, including "Frency & Mercury," "Oliver Peoples," and "Persol."






ESTNATION


A Specialty Store Designing the Total Lifestyle of Adults


Roppongi Hills Store Party Snapshots





A New Autumn at ESTNATION



On the evening of the 5th, the day before the reopening of ESTNATION Roppongi Hills Store, a party was held, attended by numerous guests.

Popular model Nanae Ubukata appeared in a YOKO CHAN dress. Also in attendance were Jessica Michibata, Elena, Urawa Red Diamonds player Yuki Abe, fashion magazine editors-in-chief, fashion directors, and stylists.

The decorations by floral artist Nicolai Bergmann also drew attention amidst the lively party atmosphere.



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<ESTNATION INFORMATION>



PRIVATE LABEL SUIT FAIR
Held until October 14th (Mon, Holiday) on the 1st floor of the Roppongi Hills Store

ESTNATION's original suit collection offers three models catering to the preferences of a wide range of generations. During the specified period, complimentary hemming service is available for purchases of men's original suits. Additionally, members will receive an extra 3% bonus points on their ESTNATION Members Card (point-based system, no annual fee).
Participating Stores| Yurakucho Store 1F, Roppongi Hills Store 1F, Ginza Store B1F, Nagoya Store, Fukuoka Store

"LA MAISON DE VENT" TRUNK SHOW
Held until October 31st (Thu) on the 2nd floor of the Roppongi Hills Store

With the wish that "this tableware will fill the space with smiles," "LA MAISON DE VENT" pieces are handcrafted on the potter's wheel. The Roppongi Hills Store features the "TURKISH" line, characterized by its deep blue hue, and the "LAPIN ARGENTE" line in white, themed around "recapturing a gentle heart." Furthermore, a wide selection of rare pieces not usually carried will be available for a limited time.


Italian Brand "MSGM" Pop-Up Store Opens


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ESTNATION is hosting a pop-up store for "MSGM," a breakout brand from Milan known for its graphical textiles and powerful use of color. The pop-up store will feature a comprehensive collection of new arrivals, including models not purchased for the current season. Additionally, customers who spend over 31,500 yen will receive a special "MSGM" iPhone 5 case as a gift.

Friday, September 27th - Wednesday, October 9th, 2013
ESTNATION Roppongi Hills Store 2F
Friday, October 18th - Sunday, October 27th, 2013
ESTNATION Nagoya Store




British Outerwear Brand "Hancock" Pop-Up Store Held


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"HANCOCK," the ultimate in rubberized coats. A limited-time pop-up store for "Hancock," which fuses British tradition with modernity, opens at ESTNATION. The pop-up store offers an extensive lineup, including an ESTNATION exclusive model (Trench Coat, 168,000 yen) and models not usually carried. A gift of a multi-case will be given with purchases during the period.

Friday, September 27th - Monday, October 14th, 2013
ESTNATION Roppongi Hills Store 1F
Thursday, October 17th - Sunday, October 27th, 2013
ESTNATION Ginza Store B1F




ESTNATION Roppongi Hills Store
6-10-2 Roppongi, Minato-ku, Tokyo
Roppongi Hills Hillside Keyakizaka Complex 1F/2F
Tel. 03-5159-7800 (Main)
Business Hours | 11:00 - 21:00; Irregular Holidays

Inquiries
ESTNATION Call Center
Tel. 03-5159-7800 (11:00 - 21:00)
http://www.estnation.co.jp