The Chino Revived | Birth of the Chino Pant Brand 'The Chino Revived'
FASHION / NEWS
April 6, 2015

The Chino Revived | Birth of the Chino Pant Brand 'The Chino Revived'


The Chino | The Chino


A major chino pants brand, developed and launched in the latter half of the 20th century, is revived this autumn/winter!


Chino Pants Brand "The Chino Revived" is Born



The chino pants brand "The Chino," developed and launched in the latter half of the 20th century, has been upgraded with global planning and production capabilities. It makes a vibrant comeback as "The Chino Revived" for Autumn/Winter 2013.

Text by KAJII Makoto (OPENERS)





Changing the material to suit the model creates a difference in comfort.



The chino pants brand "The Chino Revived" incorporates Italian fit and Japanese body data, using curved pattern design and variable grading techniques to offer six models currently in demand, from slim fit to cargo and single-pleated styles.

The focus is on the materials used: three-ply cotton yarn chino cloth, which offers excellent strength, a mellow sheen, and a soft texture thanks to "compact spinning," and stretch vintage moleskin, among other developed materials. These are used in conjunction with materials from "Tessuti di Sondrio," a leading Italian cotton material manufacturer, with the distinct characteristic being the difference in texture tailored to each model.



The Chino | Boarding 01

The Chino | Boarding 04

The Chino | Boarding 10



Furthermore, meticulous attention to detail is evident in the sewing specifications, stitching, and hardware. The sewing thread is a robust two-ply filament yarn construction, and the lavish AMF hand stitching throughout serves as an accent.

These chino pants offer value in every detail, from the internally developed waistband tape and brand logo-engraved buttons to the European riri zippers and ISO washing labels. They are the perfect pair to try this autumn/winter season.

<Retailers and Release Date>
September 18 (Wed) - September 23 (Mon), 2013 | Isetan Shinjuku Main Building 7F
From September 24 (Tue) | Isetan Shinjuku Men's Building 6F

The Chino Revived
Price | ¥16,000 - ¥19,000
Sizes | Waist 76cm - 90cm
Designs | Slim fit, cargo, single-pleated, and 6 other models
http://thechinorevived.com/

Inquiries
PEACH
Tel. 03-5411-2288