Styling Services Available When Director Mochizuki is Present

The shop is named "Haikara," a word that became popular during the Meiji era when politicians who favored Western culture wore high collars, meaning "new and stylish." The collection includes the full line of the brand HOWL and collaboration items, as well as new brands personally discovered by Mochizuki such as "H?katsukawa from Tokyo," "mythography," and "Barbudos." Also featured are personal items from Mochizuki's designer friends, and one-of-a-kind雑貨 (zakka) carefully selected from around the world, including France, the UK, and India. Special items, such as HAICARA-exclusive HOWL T-shirts (unisex S, M sizes), are also available.


The interior concept is "SOUVENIR OF THE CIRCUS." The fitting rooms are designed like circus tents, evoking a classic and whimsical world. Additionally, a "mimi pot salon," an ear acupressure jewelry salon combining fashion and wellness, is co-located. Here, customers can relax while choosing their preferred jewelry and experiencing ear acupressure treatments.


Yui Mochizuki, director of HAICARA, commented to OPENERS readers: "We wanted to create a shop that gathers 'things we genuinely find interesting,' which you wouldn't find in fast fashion or department stores. We would be delighted if our customers could use this as a comfortable space. The theme of the shop is, by the way, a circus tent souvenir shop. Please enjoy the slightly mysterious feeling that you can't experience anywhere else."

Focus on HOWL's 2013 Autumn/Winter Collection!

The brand HOWL, directed by Mochizuki, reconstructs her favorite American casual style through her unique interpretation. The 2013 Autumn/Winter collection proposes a completely new "NEW CLASSIC" by adding original spice to timeless, enduring items.


Particularly noteworthy are the washed wool hunting jackets, the trench coats with reversed designs, the mechanic coats with a dual fleece structure for high functionality, the jacquard knits featuring HOWL's iconic wolf pattern, and the original knit scarves with American traditional patterns reinterpreted in a modern style. Each item is infused with a unique spice, bringing out its distinct atmosphere and identity.


Collaboration items, always a highlight of HOWL's collections, include an M65 with "yoshio kubo," a setup suit with "TAISHI NOBUKUNI," graphic T-shirts with Atsushi Umezawa, linen shirts with "Robes&Cofections," patent leather shoes with "H?katsukawa from Tokyo," and hand-painted scarves with "suzuki takayuki." Additionally, accessories from "Garden of Eden," hats from "CA4LA," and new models in "DENIMS by HOWL" are also featured.


This "NEW CLASSIC" collection is available for purchase at the shop, Haikara.


HAICARA
1-31-14 Nishi-Ebisu, Shibuya-ku, Tokyo
Green Mansion 102
Tel & Fax. 03-6324-0377