Focus on Products Chosen by Your Favorite "Selectors"

HATCH, a concierge-style subscription service, launched in July 2017. Users select desired products or categories from the site—such as coffee beans, rice, Kyushu vegetables, or interior goods—and choose a 6- or 12-month subscription. Then, selectors for each category carefully choose items that are delivered on the 8th of each month. The service is unique in that it handles a variety of products, not limited to a single category.

This first physical store for HATCH, which operates under the policy of "selling stories, not just products," will feature lifestyle items related to "food, living, beauty, and learning," selected by prominent selectors from various fields who have garnered media attention.

Participating Selectors
Keiko Uraji, Shinpei Kurihara,Ryuichi Sakamoto(commmons for schola), Noriko Sagara, Takao Haba, Naoyuki Honda, and approximately 25 others (in Japanese syllabary order)





<Selectors>*From top left in the photo above, clockwise
Shinpei Kurihara
The eldest son of culinary expert Harumi Kurihara. Leveraging his cooking skills, which he has excelled at since childhood, he is active as a culinary expert himself, appearing on TV and in magazines. He sells kitchen items and seasonings selected with the wish that more people can enjoy delicious food made with good ingredients and tools.

Ryuichi Sakamoto
The CD book series "commmons: schola" under the overall supervision of musician Ryuichi Sakamoto. A special set is offered, featuring the first volume, J.S. Bach, and a Bach T-shirt from the planned 30-volume music collection. Additionally, a special collaboration model between commmons: schola (vol. 1-10) and Globe-Trotter, the "Schola Special" model, will also be available.

Noriko Sagara
Noriko Sagara, active as a Yogini, wishes to convey the comfort of a lifestyle that incorporates stretching and yoga into daily life, in harmony with nature. She offers a stretching book for beginners and yoga goods, all curated by herself. The aim is to encourage incorporating comfortable stretching into daily life, even amidst busy schedules, and to feel the body becoming lighter.

Keiko Uraji
Active as a writer and coordinator for magazines. Leveraging the lifestyle knowledge gained during that time, Keiko Uraji, who is now primarily a gift concierge and involved in a wide range of activities including corporate and shop production, offers carefully selected mail-order items.

Naoyuki Honda
Naoyuki Honda, who has savored everything from B-grade gourmet to Michelin-starred restaurants during his travels around the world, presents a lineup of ingredients he personally found delicious. The hope is that by engaging the five senses through food, one can discover new aspects and interests in each country. Collaboration items with VIVA JAPAN are also available.

Takao Haba
Takao Haba, who has directed book selections for spaces such as Isetan Shinjuku's B2F "Beauty Apothecary" and "Tokyo's Tokyo" at Haneda Airport and Harajuku, has curated books from various genres. This offers a different experience from browsing a typical bookstore, allowing for new encounters with books.