ESTNATION | World's first "RED CARD" pop-up store opens at ESTNATION Yurakucho

The world's first pop-up store arrives at ESTNATION Yurakucho!

RED CARD Denim Pop-Up Store Opens

RED CARD, a sophisticated denim brand for adults, is immensely popular at ESTNATION. The world's first pop-up store for the brand will be held at ESTNATION Yurakucho from Thursday, April 25th to Monday, May 13th.

Text by KAJII Makoto (OPENERS)

Exclusive ESTNATION Kids' Styles Debut at the Pop-Up

Tokyo, a city that draws fashion-forward individuals from around the globe. RED CARD is new denim born in Tokyo, a place where people freely combine their favorite items and express themselves with their unique aesthetic sensibilities.

Moving beyond the fixed notion of denim as merely durable and long-lasting, RED CARD evolves with the times and cultures, offering a sense of freedom in both spirit and wardrobe. The brand's commitment to "made in Japan" is also a key factor in its popularity.

This pop-up store will feature not only items not usually carried for both men and women, but also a kids' collection. During the pop-up, customers who purchase RED CARD products will receive a special gift on a first-come, first-served basis (limited quantities available), so be sure to check it out early.

RED CARD Pop-Up Store
Period: Thursday, April 25, 2013 – Monday, May 13, 2013
ESTNATION Yurakucho Store
Yurakucho Building 1F-2F, 1-10-1 Yurakucho, Chiyoda-ku, Tokyo
Tel. 03-5159-7800 (General Inquiries)
Business Hours: 11:30 – 21:00 (Mon-Sat) / 11:00 – 20:00 (Sun, Holidays)

ESTNATION
Tel. 03-5159-7800 (Call Center 11:00 – 21:00)
http://www.estnation.co.jp/