FASHION /
NEWS
July 24, 2015
COLE HAAN | Collaboration with ice cream shop "popbar"!
COLE HAAN
Opens Collaboration Shop with Popular Ice Cream Shop "popbar"
From Wednesday, May 1st to Sunday, May 5th, COLE HAAN will open a limited-time shop, “COLE HAAN produces “popbar” in Harajuku,” in the space in front of Laforet Harajuku’s main entrance. This collaboration features “popbar,” a New York-based ice cream shop making its Japan debut.
Text by IWANAGA Morito (OPENERS)
New York's Go-To Ice Cream Shop Makes Its Japan Debut
Headquartered in New York, Cole Haan is a global brand offering products centered on shoes and handbags. This season's collection features a lineup of items in playful colorways.
This time, they've collaborated with the popular ice cream shop “popbar.” The concept is to experience the Spring/Summer 2013 collection alongside the happy feeling one gets from eating ice cream.
“popbar” is an ice cream shop renowned for its delightful array of flavors, allowing customers to savor the natural taste and vibrant colors of its ingredients. Located on New York's Sixth Avenue, amidst towering skyscrapers, the shop is bustling with New Yorkers daily. Through “COLE HAAN produces “popbar” in Harajuku” at Laforet Harajuku, it makes its much-anticipated Japan debut.
Campaign Launched: "Vote to Decide the Japan-Exclusive Flavor!"
From Monday, April 1st to Monday, April 15th, a campaign titled “Vote to Decide the Japan-Exclusive Flavor!” was held on a special Facebook page. Participants chose from three options—Butter Popcorn, Hot Chili, and Bubble Gum—with the most voted-for flavor being produced. Additionally, 500 voters were randomly selected to receive a free ice cream voucher valid during the event period.
〈Special Facebook Page〉
http://www.colehaan.co.jp/cc.php?vote

