FASHION /
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January 30, 2015
RALPH LAUREN | "Create Your Own" Customization Arrives for Spring 2013
RALPH LAUREN
RALPH LAUREN’s “CREATE YOUR OWN” for Spring 2013 is Here!
The popular “CREATE YOUR OWN” service, allowing you to customize Ralph Lauren items, starting with the iconic polo shirt, is back. The campaign will be held at Ralph Lauren stores nationwide from Wednesday, April 10th to Sunday, May 12th.
Text by IWANAGA Morito (OPENERS)
This Spring’s Must-Have Design: The Rugby Polo
“CREATE YOUR OWN” is a beloved service for fans, offering customization for men’s, women’s, and kids’ classic Ralph Lauren items. You can choose the body style, select the pony embroidery design, and add personalized name embroidery. Furthermore, adding elements like country flags and numbering patches creates countless combinations, allowing you to own a truly unique Ralph Lauren piece.
This season’s highlight is the new “Rugby Polo” design, available in various styles like striped rugby shirts and a range of bright, spring-appropriate colors. Beyond polo shirts, the collection also includes tote bags and kids’ pajamas, all of which can be customized to your preference.
This popular initiative, which allows for creative expressions like adding team names to the back for a uniform look, or creating matching items for families and couples, is met with great enthusiasm each season. Orders will close once quantities are depleted, so we recommend placing yours early.
CREATE YOUR OWN
Period: Wednesday, April 10th – Sunday, May 12th
Participating Stores: Ralph Lauren Stores in Department Stores Nationwide
*Orders will close once quantities are depleted.
RALPH LAUREN
0120-3274-20