The Spring/Summer 2013 Collection Captures the Essence of Natural Colors

──What is the theme/concept for the Spring/Summer 2013 collection?

It's "MAGIC (COL)OUR."

──Please tell us about the theme/concept.

The brand concept is "Comfortable," "Intelligence," "Relax," and "Outsider." This season's collection expresses the changes in time and human senses and emotions through the transitions of color, such as gradations and camouflage.

──What are the key looks (coordinations)?

This season's collection, which distills the essence of natural colors, expresses the evolution of human emotions as conceived by THE RIVER, centered around hand-drawn camouflage patterns. By meticulously crafting the subtle details of the color gradation and imbuing the colors with meaning, we have created a new, casual, traditional style.





──What are the key items?

Jackets, pants, and down made from original fabrics created with original hand-painted designs.

──What are the key colors?

The gradient dyeing, which features vibrant colors, represents the changes in time, human senses, and emotions.

──A message to your fans.

We are always committed to "Made In Japan," focusing on the techniques and methods of Japanese artisans. We strive to create products that allow our customers to feel the concept of "Comfortable," "Intelligence," "Relax," and "Outsider" in each moment they see, touch, or wear our clothing.


＜Main Retailers＞
Web shopping "rumors", ROLLING HOME, ADAM ET ROPÉ WILD LIFE TAILOR, STUDIOUS, LUIS, CIBONE, Valveat81

ROLLING HOME (By appointment only)
3-33-7 Ebisu, Shibuya-ku, Tokyo
Tel. 03-6450-2297
http://www.therivertokyo.com
Facebook | http://www.facebook.com/therivertokyo