BEYES | "JACKET REQUIRED Omotesando," a Select Shop for the Discerning Man, Opens

BEYES | A Select Shop for the Discerning Man

A Select Shop for Adults Who Can Master Both Convention and Rebellion

JACKET REQUIRED Omotesando Store Opens

The shop's concept is: "JACKET REQUIRED = Adult, Dress Code, A Twist"—JACKET REQUIRED Omotesando, operated by the online EC shop BEYES, has opened its doors. The store is located behind the "oak omotesando" complex, built on the former site of the Hanae Mori Building, which is slated to open this spring.

Text by KAJII Makoto (OPENERS)

Filled with Special Order Items to Commemorate the Store's Opening

The brands carried are all familiar to OPENERS readers. Daniel & Bob, Briefing, Incotex, Mackintosh, Boglioli, L.B.M.1911, G.T.A., Crockett & Jones, JALAN SRIWIJAYA, Tricker's, Church's, Engineered Garments, Ring Jacket, CASH CA, SPINGLE MOVE, KURO… The image for JACKET REQUIRED's curated collection of domestic and international items is that of a "library." With a "Library Lounge" concept for the interior, the centerpiece of the shop is the "Monster Shelf," a colossal unit measuring 10 meters wide and 6 meters high. You can relax on a sofa by Danish designer Hans J. Wegner while browsing your favorite items.

The spacious 90-tsubo (approx. 3,170 sq ft) space offers a lineup of sophisticated fashion items for men in their 40s and 50s. For the opening, exclusive special order items include Daniel & Bob's "Flat Shoulder" bag in 11 colors, Tricker's "Medallion Chukka Boots," cotton garment-dyed jackets from L.B.M.1911, Sunny Sports shawl deck jackets, and Valstarino color-contrast blousons. Furthermore, the BEYES-exclusive original label "CASH CA White" is also a highlight.

We want to enjoy the discerning taste of the buyers and wear "authentic" dress and casual wear that takes us a step further.