The Enduring Charm of Timeless Icons

Under the campaign message of exploring diversity and discovering one's unique style, we present various facets of "STAN SMITH" and "SUPERSTAR" alongside styling. For this campaign, we've enlisted Kiko Mizuhara, who has a deep connection to fashion and culture and embodies the brand's appeal, and 5lack, a rapper who continues to thrive in the music and street scenes with his solid style.



In the campaign looks, Kiko Mizuhara wears "STAN SMITH," and 5lack wears "SUPERSTAR." A new range of summer styling is revealed within worlds that recreate the sports and cultures from which each sneaker originated.

Loved by many since its debut in 1971, "STAN SMITH" is one of adidas' most iconic shoes. Its minimalist design, featuring perforated stripes instead of the signature three stripes, fits a variety of styles. In the campaign looks, Kiko Mizuhara proposes diverse styles, from sophisticated to casual, within a world inspired by tennis.


Meanwhile, "SUPERSTAR" debuted in 1969. It has a deep connection with music culture, notably becoming popular in the HIP HOP scene from 1983 onwards, with a style of wearing them unlaced and pushing the tongue forward. In the "SUPERSTAR" looks, which allow for free styling unbound by convention, rapper 5lack expresses the shoe's appeal with classic tracksuits worn sportily and playful, cool looks, set against a backdrop infused with basketball and street elements.

Additionally, the campaign movie starring Kiko Mizuhara and 5lack has been released on adidas Japan's official social media accounts. The film captures the charm and style of "STAN SMITH" and "SUPERSTAR" to convey the campaign message, "DISCOVER."