FILL THE BILL | The 2013 Spring/Summer Collection from the Noteworthy Domestic Menswear Brand "FILL THE BILL"

FILL THE BILL

Brand Concept: "ATMOSPHERE CLOTHING SUPPLIES"

Clothing that offers air, atmosphere, and mood.

"FILL THE BILL"—The brand name signifies "meeting needs, fulfilling desires, and realizing wishes." "We want to consider the best methods for this era and offer the best products for it, while also being a brand that fulfills the desires of everyone involved – the production factories, our customers, and ourselves," says designer Junichi Kaneda. He explains the 2013 Spring/Summer collection.

Text by KAJII Makoto (OPENERS)

The clothes we make represent who we are now.

—What is the theme/concept for the 2013 Spring/Summer collection?

We haven't set a specific theme.

—Please tell us about the theme/concept.

We don't establish specific concepts like historical context, taste, or genre.
However, we naturally have music, clothing, and objects that we love. We reflect what has influenced us throughout our lives, along with new interests, into our designs. Furthermore, we aim to offer items that naturally achieve a "good atmosphere" by pursuing the fabrics, sewing, and silhouettes. Precisely because they are standard clothing items, we want to focus on "quality." We want people to wear them freely, as they are, so that the clothes reflect the wearer themselves. The clothes we make represent who we are now. We would be happy if people who feel and resonate with that choose to wear them.

—What is the key look (coordination)?

The coordination featuring the shorts in the two-shot photo on the lower left. Even with the same items, the outfits are completely different, which can be said to be the symbol of the brand.

FILL THE BILL | 2013 Spring/Summer Collection 04

FILL THE BILL | 2013 Spring/Summer Collection 10

FILL THE BILL | 2013 Spring/Summer Collection 16

—What are the key items?

The off-white tapered denim pants are designed with a silhouette that pairs well with sneakers or low-cut shoes. The color is not pure white but closer to ecru, so we believe they have become summer denim pants that can be worn without hesitation.

The cut-and-sew items, such as the round-body T-shirts and sports jerseys that we made for the first time,
have expressed the "colors I want to wear in summer" that I envisioned, and I believe they have turned out very well.

And the aloha shirts and aloha shorts, with their original patterns, have a wonderful atmosphere.

—What are the key colors?

Gray, blue, and green.

—A message to your fans?

Thank you always. Please look forward to our future developments!

＜Main Retailers＞
BIRTHDEATH (Tokyo), DETOROA (Iwate), CELL No EIGHT (Nagoya), MATIN VINTAGE CLOTHES (Toyama), TIPSY (Ishikawa), UNREAL REAL CLOTHES (Fukuoka), have a golden day (Nara), Sancet (Kagoshima), HANKYU Nishinomiya (Hyogo), among others.

BUG INDUSTRY
Tel. 03-5809-1579
www.fill-the-bill.com/