FASHION /
NEWS
June 19, 2018
le coq sportif × mita sneakers: A Shoe for the FIFA World Cup
le coq sportif
le coq sportif PLUME X RUN "mita sneakers"
Founded in 1882 in France as the country's first sports brand, "le coq sportif" introduces a collaboration model, the "PLUME X RUN," with mita sneakers.
Text by dia standard
A Town-Use Model Brimming with Sporty Charm
The base for this model is the "PLUME PIXY," a renowned shoe from the "PLUME" series, worn by "Dragan Stojković," nicknamed "Pixie," captain of the Yugoslavian national team during the 1998 FIFA World Cup France. He was a contracted athlete of le coq sportif.
Based on the upper of the PLUME PIXY, the forefoot uses full-grain leather, boasting excellent texture and durability. It incorporates football stitching for moderate support, and a "heel tab" at the heel for easy on and off. The "PLUME LINE," an iconic functional design, is expressed through stitching, while the outer side panel features a sewn-on logo mark. The inner side has "2018 PLUME X" printed in foil, adapting and inheriting the details of the PLUME PIXY.
Furthermore, the cushioning technology adopted in the "le coq sportif RUNNING 921," released in 2017 with mita sneakers' design input, has been re-engineered for a town-use model, embodying le coq sportif's brand philosophy and innovation. This model is sure to appeal to a wide audience, from football fans nostalgic for that era to today's sneakerheads.
Renowned for its unique design that appeals to all ages and genders, le coq sportif embodies French creativity. This collaboration fuses the sports brand's identity and innovation with the distinctive essence of mita sneakers.
PLUME X RUN "mita sneakers"
Price: ¥13,500 (tax not included)
Inquiries
mita sneakers
Tel.03-3832-8346
http://www.mita-sneakers.co.jp/
Inquiries
Descente Japan
0120-46-0310



