A collection that evokes the theme of "bloom" throughout.

—What was the theme/concept for the 2013 Spring/Summer collection?

It was "bloom."

—Please tell us about the theme/concept.

Bloom = to blossom, in full bloom, to flourish... We developed items featuring floral prints transferred onto shirts and knits, items using the brand's symbolic icon of blue roses, and items with colors that express both the gentleness and strength of flowers through various processing techniques. The collection as a whole evokes the theme of "bloom."


—What are the key looks (coordinations)?

A light and spring-like coordination (bottom center) featuring a shirt coat with special heather dyeing and shorts made of original tri-heather fabric. It's paired with a colorful stole with a floral print transfer and a metallic leather clutch bag with a unique texture achieved by peeling off the pigment through buffing.





—What are the key items?

It's the gown coat (top right) made with the brand's iconic blue rose fabric.


—What are the key colors?

The key colors are BLUE, PINK, YELLOW, GREEN, and LIGHT GRAY. These are items with floral prints transferred onto them.


—A message to your fans?

We've developed items centered around colors that embody both the gentleness and strength of flowers, expressed in various ways. We hope everyone can feel the spring and enjoy it.



＜Main Retailers＞
Isetan Shinjuku Men's Building (Tokyo), MIDWEST (Tokyo, Nagoya, Osaka), Venom NAGOYA (Nagoya), parigot (Hiroshima), H.LORENZO (LA), Serpentine (TORONTO), Au revoir et merci (PARIS)

Venom (Flagship Shop)
Tel. 03-5728-4765
http://www.metalburger.com