Communicating "Tokyo's Present and Future" Through Diverse Initiatives and Projects

IDOL, with its multiple facets as a cafe, select shop, studio, and event space, is already drawing attention as a venue for fashion and art events.

Eiji Hatanaka, CEO of HOLOGRAM and the director of IDOL, has orchestrated numerous fashion-related projects, including the branding event for "W HOTEL," the store production for hair salon "THE OVERSEA," and the event "TOKYOVANSANKAI," where diverse creators showcase their work.

The clothing brands featured include CHRISTAN DADA, YUIMA NAKAZATO, THE SULLIVANS, DISCOVERED, DRESSEDUNDRESSED (menswear), SOMARTA, G.V.G.V, JOHN LAWRENCE SULLIVAN, CHRISTIAN DADA, A DEGREE FAHRENHEIT, DRESSEDUNDRESSED (womenswear), among others. The selection comprises brands that lead contemporary Tokyo fashion, offering avant-garde and conceptual expressions.




Imported brands include Ann Demeulemeester, Casely-Hayford, David Lindwall (menswear), A.F.VANDEVORST, LUTZ, BLESS, Charles Anastase, Aries, KAREN WALKER EYE WEAR, 1-100, RENE TALMON LARMEE (womenswear), and many other high-fashion brands active on the global stage. The aim is to propose original styles that forge a new fusion with Tokyo style.

Furthermore, the shop uniquely selects brands offering digital tools, gadgets, cosmetics, and fashion accessories that propose a lifestyle as fashion, adding color to one's style.

The cafe and lounge also offer a delightful dining experience, from lunch and dinner to midnight menus. We look forward to the exciting events unfolding in this space.