FASHION /
NEWS
April 24, 2015
The “Handsome” Short-Sleeved Shirt by Yoshimasa Hoshino | ESTNATION
ESTNATION
The Secret to a Comfortable Summer? It's All in the Shirt.
The "Handsome" Short-Sleeved Shirt by Fashion Director Yoshimasa HOSHIBA
Another sweltering summer is upon us… For those who dread it, we have good news! ESTNATION, with its concept of a "specialty store for adults," is launching a "handsome" short-sleeved shirt designed to help you navigate the summer in comfort.
Text by TANAKA Junko (OPENERS)
A New Form of Business Shirt
Following last year, this summer is expected to see continued energy-saving measures. ESTNATION is releasing a new business shirt that balances practicality with fashion.
This is the short-sleeved business shirt, a style that has been shunned in some fashion circles. It overturns the conventional wisdom for those who have been bound by the classic interpretation that "dress shirts are fundamentally long-sleeved." The simple, sharp silhouette is inspired by pilot uniforms. Available in four colors—classic white and light blue, plus navy and light gray—its charm lies in the flap pockets on both chests.
This "handsome" short-sleeved shirt was created by Yoshimasa HOSHIBA, a fashion director who has worked on numerous men's fashion magazines such as "OCEANS" and "LEON." Every detail, from the collar size to the material and silhouette, reflects Mr. HOSHIBA's discerning taste.
To commemorate the launch, a talk show themed "This Summer's Recommended Summer Business Style" as proposed by Mr. HOSHIBA will be held at the ESTNATION Yurakucho store on May 25th. Following the talk show, there will be a special opportunity for 10 selected individuals to receive personal styling advice from Mr. HOSHIBA, making it a must-attend event for businessmen aiming to navigate the summer comfortably and fashionably.

Applications are open from May 10th (Thursday) at 2:00 PM to May 17th (Thursday) at noon on http://www.estnation.co.jp/.
"Summer Business Style" Talk Show
Date & Time: Friday, May 25th, 6:00 PM - 8:00 PM
Location: ESTNATION Yurakucho Store, 1F Men's Floor
1F-2F Yurakucho Building, 1-10-1 Yurakucho, Chiyoda-ku, Tokyo
Free Admission
*Personal styling is available to 10 individuals selected by lottery in advance (men only).
ESTNATION
Tel. 03-5159-7800 (General)