FASHION /
NEWS
February 23, 2015
adidas | A One-Night Collaboration Party Held on April 26th
adidas
adidas Originals × block.fm × Shibuya Hikarie
A One-Night Collaboration Party!
adidas Japan's street sportswear brand, "adidas Originals," internet radio station "block.fm" featuring regular programs by Japan's top DJs, and Shibuya's new landmark, "Shibuya Hikarie." These three entities are joining forces to host a one-night collaboration party on Thursday, April 26th.
Text by KAJII Makoto (OPENERS)
Fashion x Music x City: A Fusion Where Individuality Shines!
Shibuya Hikarie, a high-rise complex with 34 floors above ground and 4 below, comprising five functions—offices, commercial spaces, a theater, an event hall, and creative spaces—will have its grand opening on Thursday, April 26th.
block.fm, which opened as Japan's first radio station dedicated to dance music and is forging a new path in the music scene, and Shibuya Hikarie, born in a city that is a hub of trends and constantly creates new culture. Both resonate with the brand message of adidas Originals, "all originals"—authenticity, creativity, and individuality.
This collaboration party will introduce the adidas Originals x block.fm compilation album and feature original tracks created by block.fm's DJ Taku Takahashi and others, centered around the theme of "all originals." DJs, from big names both domestic and international to emerging talents, will play music across various genres, alongside performances by top-tier domestic dancers.
adidas originals block party
Date: Thursday, April 26, 2012
17:00 - 22:00 (scheduled end)
Venue: Shibuya Hikarie 9F, Hikarie Hall, Hall B
http://www.hikarie.jp/
Inquiries
adidas Group Customer Service
0120-810-654(Weekdays 9:30 - 18:00, excluding weekends and holidays)
Campaign Overview
Win an "ADI POLO"
On the event day, April 26th (Thursday), the first 100 visitors will receive an "ADI POLO" shirt from adidas Originals.
Share your individuality with "one night lookbook"
Photos of attendees' individual styles will be taken, and you can share your favorite photos on Facebook.
For details, visit http://www.facebook.com/adidasjapan
Win adidas Originals x Sennheiser Headphones
To commemorate the "adidas Originals x block.fm" event, customers who purchase an "ADI POLO" or "ROD LAVER" at select adidas Originals stores in Tokyo by Thursday, April 26th will receive a raffle ticket to win adidas Originals x Sennheiser headphones. If you're lucky, you could win one of 40 pairs of headphones at the raffle corner at the event venue. Additionally, 10 customers who spend over 10,000 yen at the adidas ONLINE SHOP (http://shop.adidas.jp/) will be entered into a raffle to win adidas Originals x Sennheiser headphones.
Free Download of "adidas Originals x block.fm" Original Track
Starting Friday, April 27th, after the event, you can download the original track from "adidas Originals x block.fm" for free. Furthermore, there will be exclusive tracks available for download only at select adidas Originals stores in Tokyo.