FASHION /
NEWS
May 30, 2015
Lacoste's Iconic Crocodile Mascot Showcases Styles on Omotesando Streets | LACOSTE
LACOSTE
The Crocodile Model Appears on Omotesando Streets for the "I'm SHOP" Campaign
LACOSTE, the French brand with the iconic crocodile logo, is holding its "I’m SHOP" campaign around Tokyo's Omotesando, Aoyama, and Shibuya areas until Sunday, June 7th. Crocodile models, dressed in classic items like polo shirts, will appear in the Aoyama and Shibuya areas on Saturday, May 30th, Sunday, May 31st, Saturday, June 6th, and Sunday, June 7th. This is an unprecedented initiative allowing customers to purchase the exact outfits worn by the models.
Text by HAMADA Masaru (OPENERS)
Purchase Complete Outfits from the Latest Collection
The models wearing crocodile headpieces will appear from 11 AM to 7 PM on Saturday, May 30th, Sunday, May 31st, Saturday, June 6th, and Sunday, June 7th. Locations include the Omotesando intersection, Meiji-jingumae intersection, and Miyamasuzaka-shita intersection areas.
In this "I’m SHOP" campaign, crocodile models showcase outfits featuring polo shirts and other items. Shoppers who receive a special bag from the crocodile models will find a code to access the campaign website, where they can purchase the complete outfits directly from the online store.
The campaign website has been live since Wednesday, May 27th. Additionally, until Sunday, May 31st, an event is being held at ZeroBase Omotesando, where the entire building is "taken over" by crocodile models, allowing visitors to experience the world of Lacoste's Spring/Summer 2015 collection.
Here, a photo session titled "Everyone's LOOK BOOK" will take place, offering the chance to capture "moving photos" taken from all 360 degrees. It's an active event that allows you to feel the DNA of Lacoste as a sports brand.
I'm SHOP
Dates | Saturday, May 30th, Sunday, May 31st, Saturday, June 6th, Sunday, June 7th
Time | 11:00 AM - 7:00 PM
Location | Omotesando Intersection Area, Meiji-jingumae Intersection Area, Miyamasuzaka-shita Intersection Area
Campaign Website
http://www.lacoste.jp/imshop
Everyone's LOOK BOOK
Dates | Until Sunday, May 31st
Venue | ZeroBase Omotesando
5-1-25 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-6418-7707
http://lacoste-lookbook.com/all.html
Lacoste Customer Service Center
0120-37-0202
www.lacoste.jp